Institutional credibility
The experience should come from thoughtful design, accurate content and professional execution—not unsupported portfolio statistics, promises or generic brokerage templates.
Prepared for Avenwick Student Living · 11 November 2026
A website built for credibility, clarity and long-term growth.
Our understanding, proposed design direction, Wix Studio implementation plan, and a clear path from the first design preview to a company-controlled website your team can manage without code.
Project at a glance
$4,500
Fixed professional fee · USD
07Core website pages
08Weeks to handover
04Delivery milestones
30Days of defect support
Native Wix Studio Company-owned account No-code editing Written launch approval
01 / Our understanding
What Avenwick is building—and what the website needs to communicate.
Avenwick needs an institutional-quality corporate website: refined, credible, photography-led, and appropriate for a national student-housing platform in the making. The immediate goal is a polished initial website, not a leasing platform.
A distinct visual direction
Veris Residential guides the overall color system, composition, spacing and editorial hierarchy; the final palette will be confirmed through a design sample.
A website the team owns
Your team will be able to maintain text, images, approved property listings, leadership and FAQs without code or ongoing developer assistance.
Clarity is part of the design. The public website will distinguish Avenwick’s developing platform from completed operations, use approved property and leadership information only, and remain unpublished until authorized.
Design references
How we’ll translate your references into Avenwick’s own identity.
Veris Residential
Primary benchmark for olive and warm-stone color direction, editorial composition, broad photography, hierarchy and generous whitespace. We adapt the principles, not the assets.
RHO Residential
Reference for the photograph-led Properties directory, concise structured information and “Visit Website” links to the individual communities.
Bonaventure
Reference for the educational organization of the 721 UPREIT Exchange page only; no borrowed financial claims, terms, programs or proprietary content.
02 / Our approach
How we’ll take the project from design direction to a working Wix website.
We start with Avenwick-specific designs in Wix Studio, obtain your approval before extending the system, and build using native, reusable components.
First, you see exactly how Avenwick will look.
We begin by designing the Homepage and Properties page directly in Wix Studio. These are working page previews—not a collection of templates or screenshots—so you can review the actual layout, navigation, photographs, and reading experience before we build the rest of the website.
We show how the pages look on desktop, tablet, and mobile. We also present a compact guide covering the proposed deep-olive and warm-stone colors, charcoal text, fonts, spacing, and button styles. You can request changes during the two included design revision rounds. Once you approve this direction, we use the same visual system to complete the remaining pages. A premium typeface would only be used with your approval.
We build the full website in Wix Studio—and keep it easy for your team to edit.
After you approve the first two page designs, we build the seven-page website inside Wix Studio using its native visual editor. That means the text, images, layouts, buttons, and sections remain real, editable website elements rather than a coded page that your team cannot maintain.
We set up shared design styles and reusable building blocks, including the header, footer, property listing cards, leadership profiles, and contact prompts. For example, if you change an approved site-wide color or heading style, we can apply that update consistently instead of redesigning each page individually. This keeps the website cohesive and makes routine updates more manageable.
The build will use native Wix features, with no custom code, paid apps, headless frontend, full-page HTML embeds, or iframes presented as editable pages. If a future requirement needs a different technical approach, we will explain it and seek written approval first.
Technical boundaries: This project uses native Wix Studio functionality. Custom Velo backend algorithms, headless websites and direct PMS/CRM API connections (such as Yardi, RealPage, Entrata or AppFolio) are not part of the fixed fee. The initial website is in English; multilingual setup would be a separately approved addition.
Your team can update properties, people, FAQs, and inquiries without calling a developer.
We organize property information in a Wix CMS collection. Your team can add a property record with its approved image, address, nearby university, separate unit and bed counts, optional year built, community website, optional resident portal link, display order, and publication status. The website uses one reusable listing layout, so adding an approved property does not mean designing another page.
Leadership names, titles, biographies, photos, and display order are similarly managed in an editable collection. FAQs are organized in the native Wix FAQ app into the three approved categories. The Contact page will use a Wix form with four inquiry options—including a Property Owner path with relevant optional fields—and will store submissions in your company-controlled dashboard. We set up approved notification recipients, spam protection, and clear success/error messages, then test actual delivery.
We check the details that make a corporate website trustworthy.
Before handover, we test the site across screen sizes, review navigation and links, verify FAQs and form submissions, and check accessibility features such as readable contrast, image descriptions, correct heading structure, keyboard access, and visible focus states. Our testing targets WCAG 2.2 AA; any unresolved limitations are documented rather than described as certified compliance.
We also configure essential page titles, descriptions, clean URLs, sharing images, and the favicon. The draft stays unpublished until Avenwick authorizes release. We use approved people, properties, imagery, and claims only; confidential acquisition and contributor information is kept out of public collections. The 721/owner-education wording remains subject to company and counsel approval.
721 page approval: The website can present an educational 721 UPREIT page, but Wix Patriots does not advise on legal, tax, financial or securities matters. Avenwick and its counsel must approve the public wording, supporting diagrams, figures and disclosures before that page goes live.
03 / The website
Seven core pages, each with a defined purpose.
The information structure follows your requested navigation and provides clear paths for residents, community partners and property owners.
PAGE 01 / 07
Home
Architectural/lifestyle hero, company introduction, approach, Properties feature, 721/property-owner callout, FAQ teaser and contact action.
PAGE 02 / 07
About Us
Student-housing focus, resident experience, operating approach and long-term ownership perspective, without overstating completed operations.
PAGE 03 / 07
Leadership
Editable grid for approved profiles, photographs, titles and bios; no invented executives.
PAGE 04 / 07
Properties
RHO-inspired photograph-led directory, approved structured data and links to community websites; no property detail pages or visitor filters.
PAGE 05 / 07
721 UPREIT Exchange
Original owner-education layout covering the structure, potential benefits, tradeoffs, contribution process, approved criteria and owner-inquiry route; counsel review required.
Content approval: Wix Patriots provides page design, content structure and technical implementation—not legal, tax, securities, financial or investment advice. Any 721-specific claims, figures, diagrams and regulatory disclosures must be provided or approved in writing by Avenwick and its legal counsel before publication.
PAGE 06 / 07
FAQ
Separate expandable page with editable approved questions grouped into three categories.
PAGE 07 / 07
Contact
Native Wix form with four inquiry categories, including a property-owner route; notification and functional testing.
ALSO INCLUDED
Supporting pages
Privacy, Terms and Accessibility page layouts using one native text template and your approved content, plus a styled 404 page.
What is not part of this initial website: News, Careers, investor relations portals, chatbots, maps, advanced property filters, payments, applications, maintenance systems, leasing software and individual property-detail pages. External community systems remain linked rather than rebuilt.
04 / Your project journey
Four clear milestones. Nothing moves forward without the right approval.
Our current schedule is eight weeks from kickoff to handover. The design direction is approved at the end of week 3, before the full build begins.
MILESTONE 01
Weeks 1–3
Design direction
A live Wix Studio preview of the homepage and Properties page across desktop, tablet and mobile, supported by a color and typography guide. Two consolidated design revision rounds.
Approval gate
Your approval at the end of week 3 establishes the visual system.
Your approval at the end of week 3 establishes the visual system.
MILESTONE 02
Weeks 4–6
Full draft
Seven native pages, editable Properties and Leadership CMS collections, FAQ manager and inquiry forms. Any still-unapproved content is clearly marked in the private draft.
Approval gate
Your consolidated review opens the testing phase.
Your consolidated review opens the testing phase.
MILESTONE 03
Weeks 7–8
Testing & revisions
Device and functionality checks, content and link reviews, accessibility findings, and correction of in-scope defects. Two consolidated full-draft revision rounds.
Approval gate
Your sign-off confirms the finished draft.
Your sign-off confirms the finished draft.
MILESTONE 04
Week 8
Handover & launch readiness
Company administrator access, 90-minute editing demonstration, recorded and written guide, asset/licence list and recurring-cost disclosure.
Approval gate
Handover acceptance; public launch only after written authorization.
Handover acceptance; public launch only after written authorization.
Timing assumptions: Kickoff within one week of acceptance, consolidated feedback within three business days per review, and approved content by the end of week 4. A delay in feedback or required materials may move dependent dates. If a required response or approval is more than 10 business days overdue, we will agree a revised handover schedule based on the next available production slot. The public launch date remains separate and requires written authorization.
Four payments tied to visible progress
Here is what you pay, and what you receive at each stage.
The total fixed professional fee remains US$4,500. Each installment is linked to a defined project checkpoint.
US$4,500Total fixed fee
When you approve the proposal
This confirms the project and allows us to begin discovery, account setup, and the first Homepage and Properties designs.
When you approve the design direction
After reviewing the live Wix previews and the included design revisions, your approval establishes the visual direction. We then proceed with the full website build.
When we deliver the seven-page draft
You receive the editable pages, property and leadership collections, FAQs, and inquiry forms for consolidated review before final testing and revisions.
When you accept the handover
Following testing and in-scope corrections, we demonstrate how your team edits the site, deliver the guides and asset list, and confirm company access. Public launch still requires separate written authorization.
Milestone 3 is the testing and revisions stage between full-draft delivery and final handover. It has no separate installment.
A clear distinction: these are four payment installments associated with the four delivery milestones—not four equal payments. The initial deposit begins the design process, and the remaining payments follow the checkpoints above. The proposal’s cancellation, revision, and launch terms remain in the Investment section.05 / Investment
A fixed-fee proposal, with the numbers and boundaries made clear.
The proposed fee covers design, full implementation, content loading within defined quantities, testing, training, handover and authorized launch.
What is not included in the $4,500: direct Yardi, RealPage, Entrata or AppFolio integrations; custom Velo/backend development; multilingual deployment; property detail pages; leasing or resident management software; and financial, legal or securities advisory services. Property listings will link to existing community websites or approved resident portals. Any future expansion can be scoped separately and approved in writing.
Four project milestones — and when each payment is due
Your $4,500 fixed project fee is divided into four installments. Below, each project milestone is shown clearly, including the testing stage, which does not require a separate payment.
STARTProject kickoff
Initial deposit — before Milestone 1 begins
Due when you accept the proposal. We begin discovery, Wix Studio setup, and design direction.
$1,35030% · Payment 1
M1Design direction
Milestone 1 — Design approval
We present the Homepage and Properties designs, mobile layouts, and the color/type guide. Payment 2 is due after you approve this design direction, before the full build begins.
$1,35030% · Payment 2
M2Full website draft
Milestone 2 — Seven-page draft delivered
You receive the native Wix Studio pages, editable collections, FAQs, and working forms for your review. Payment 3 is due at this delivery checkpoint, before final testing and revisions.
$1,12525% · Payment 3
M3Testing & revisions
Milestone 3 — Quality checks and final revisions
We test desktop, tablet and mobile layouts, links, form delivery and notifications, and address in-scope issues. The two included full-draft review rounds are completed and the finished draft is presented for sign-off.
$0No separate installment
M4Handover
Milestone 4 — Training and handover accepted
We demonstrate editing, confirm company access, and deliver the guide and asset/licence list. Payment 4 is due upon handover acceptance. Public launch follows written authorization.
$67515% · Payment 4
Total fixed professional feeUS$4,500
Design-only exit: If Avenwick chooses not to continue to full website development after Milestone 1, the engagement can conclude following completion of the agreed design deliverables. The initial deposit of $1,350 and the Milestone 1 completion payment of $1,350 together cover the design direction, interactive previews and style guide. The approved design assets and guide are delivered after any outstanding Milestone 1 invoices are settled. No fees for later milestones are due if that work has not been authorized or started.
Revisions: Two consolidated rounds for design and two for the full draft; a consolidated round means one combined feedback list. A change to approved design direction is a separate change request.
Schedule adjustments: We plan around consolidated feedback within three business days per review. If feedback, assets or company/counsel approvals are more than ten business days overdue, we will discuss a revised production schedule and handover date before resuming the affected work. No additional fee is triggered automatically by the delay; any scope or cost change requires written approval.
Aftercare: Thirty days of in-scope defect correction after handover. New features, content changes, later edits and Wix platform changes are outside this provision.
Launch and ownership: The final payment is due at handover. If authorization is delayed by external approvals, launch remains available on request for 60 days without an extra fee. All work stays in your Wix account; source assets transfer on final payment. Invoices are due in seven days.
Everything within the fixed professional fee
| # | Workstream | What it covers | Fee |
|---|---|---|---|
| 01 | Discovery and setup | Review of three references and existing drafts; new unpublished Wix Studio draft in your account; content checklist | $200 |
| 02 | Design direction | Live homepage and Properties designs; desktop, tablet, mobile; color/type guide; temporary wordmark if needed; two consolidated revision rounds | $1,050 |
| 03 | Seven-page implementation | Approved visual system; About Us, Leadership, 721, FAQ and Contact; navigation, footer, mobile menu; legal text template and styled 404 | $1,150 |
| 04 | CMS, FAQ and forms | Properties/Leadership collections, reusable layouts, visibility control, FAQ categories, four inquiry types, notifications and roles | $700 |
| 05 | Content loading | Approved copy; up to 15 properties, 8 leadership profiles and 30 FAQs; image optimization and alt text | $275 |
| 06 | Accessibility, SEO and performance | WCAG 2.2 AA test pass and log; metadata, URLs, social images, favicon; approved analytics | $325 |
| 07 | Testing and revisions | Responsive tests, navigation, links, FAQs, forms, notifications; two full-draft revision rounds | $300 |
| 08 | Training and handover | Recorded 90-minute editing session; screenshot guide, asset/licence list, recurring costs | $300 |
| 09 | Authorized launch and aftercare | Publish/connect domain on written authorization; post-launch checks; 30 days in-scope defect correction | $200 |
| Total fixed fee | $4,500 |
Included content and clearly priced additions
The fee includes 7 main pages, three legal pages built from one text template, one 404 page, up to 15 properties, 8 leadership profiles, 30 FAQs, one form with four inquiry types, two design rounds, two full-draft rounds, one training session and 30 days of in-scope defect correction.
Additional content / work
| Additional item | Fee |
|---|---|
| Property records beyond 15 | $15 each |
| Leadership profiles beyond 8 | $20 each |
| FAQs beyond 30 | $40 per 10 |
| Extra training, recorded 60-minute session | $75 |
| Additional page outside scope | From $150 per page |
| Other approved out-of-scope work | $30 per hour |
Optional services
| Optional add-on | Fee |
|---|---|
| Copywriting for Home, About and Contact (no legal/tax/securities wording) | $300 |
| Premium typeface sourcing and setup (licence separate) | $75 |
| Individual property detail pages, currently excluded | From $400 |
| Monthly care plan after the 30-day period (platform checks and up to 2 hours of edits) | $75/month |
Optional additions and changes are undertaken only with written approval.
Platform and recurring costs
The expected core recurring cost is a Wix premium plan of roughly US$350–450 per year, plus any domain renewal. All figures are estimates and are confirmed against current pricing and plan limits before purchase.
| Item | Required? | Approximate cost | Notes |
|---|---|---|---|
| Wix premium site plan | Required at launch | Approx. $29–36/month, billed annually | Core expected to be sufficient; CMS, form and collaborator limits checked first |
| Domain | Only if not already owned | Approx. $20/year | Often free in year one with an annual plan; no changes without written approval |
| Fonts | Not required | $0 with Wix or Google library fonts | Premium web licence commonly $150–600 one-time if chosen |
| Imagery | Not required | $0 for illustrative drafts from Wix free library | All illustrative imagery flagged, then replaced or approved before launch |
| Apps | Not required | $0 | Native Wix Forms and Wix FAQ app; no paid apps proposed |
| Analytics | Optional | $0 for GA4 | Added only when your account and consent requirements are confirmed |
06 / Handover & ownership
A successful handover means your team can actually make the edits.
We demonstrate the routine editing workflow in a recorded 90-minute session, accompanied by a written screenshot guide and an asset/licence list.
What you’ll be able to do without code
- PagesEdit homepage text and replace approved photographs in the native Wix editor; publish when ready.
- PropertiesAdd, change, reorder and remove approved property listings through the CMS without redesigning cards.
- LeadershipUpdate approved profiles, bios and headshots through structured records.
- FAQsChange questions, answers, category assignments and ordering in the Wix FAQ manager.
- InquiriesReview submissions and check recipient notifications from your dashboard.
How your content remains controlled
Your company maintains ownership and administrator access from day one. We work as a collaborator—not through shared passwords—and assign editing versus publishing permissions to the correct team members.
The live/draft publishing behavior for each component will be demonstrated in your own account, and the guide explains which changes require publishing.
Confidentiality by design: Hidden public records are not a secure storage solution. Nonpublic acquisition and contributor information is kept outside publicly readable website collections.
We also provide a recurring-cost disclosure and record any remaining accessibility issues or third-party dependencies.
07 / Selected experience
Relevant examples from our Wix Patriots portfolio.
These examples were chosen for their property, construction, architectural or investment-related presentation. They demonstrate relevant design experience; Avenwick’s visual direction will be developed specifically for your brand.
01
Pioneer Property Group
Property & real estate experience
Property-sector portfolio example selected for its relevance to Avenwick’s corporate positioning.
Explore project ↗02
Sphere Constructions
Architectural & corporate presentation
An example of architectural visual presentation and structured business-page design.
Explore project ↗03
MCR Constructions
Construction & company website
A relevant construction website illustrating project-focused business presentation.
Explore project ↗04
Architude
Architecture & editorial layout
A visual example of architecture-oriented layouts and image-led storytelling.
Explore project ↗05
Investment Website
Investment-oriented website
An additional example illustrating information presentation for an investment-related audience.
Explore project ↗08 / Before we begin
A few decisions will help us start smoothly.
These kickoff clarifications help us identify approved materials, responsible reviewers and launch dependencies. Partial answers are welcome; they do not change the quoted fixed fee.
Account and access 3 questions
- Do you already have a Wix account or Wix Studio workspace for Avenwick, and is any premium plan active on it?
- Where are the existing Avenwick drafts, and is anything in them (logo, copy, images) approved for reuse?
- Do you own the domain, where is it registered, and is anything live on it today?
Content at launch 5 questions
- Roughly how many properties will be approved for public display at launch, and does each have an existing community website and approved photography?
- If no properties or leadership profiles are approved by launch, should those pages and their navigation links stay hidden until they are, or launch with a short approved introduction only?
- If counsel has not approved the 721 wording by launch, should the launch wait, or should the 721 page and its navigation link stay hidden until approval?
- Is a final logo available in vector format, or should we create a temporary typographic wordmark?
- Will your team supply all page copy, or would you like the optional copywriting add-on for non-legal pages?
Forms and contact 3 questions
- Who should receive notifications for each inquiry type, and should property-owner inquiries go to a separate person?
- Should people who submit the form receive an automatic confirmation email?
- Which public contact details (email, phone, office address) are approved for display?
Governance and timing 4 questions
- Who is the single point of contact for consolidated feedback, and who gives final approval for the company and for counsel?
- How many people will edit the site, and should anyone other than an administrator be able to publish?
- Would you like Google Analytics 4 configured, and where do you expect your website visitors to be located? We will confirm the relevant consent requirements and agree any necessary banner or tool before activation; paid apps, if needed, require separate approval.
- Is there a date the site needs to be ready by, such as a meeting or announcement?
Two particularly important launch decisions: whether the Properties and Leadership pages remain unpublished if approved entries are not ready, and whether an unapproved 721 page delays launch or remains hidden until counsel has signed off.
Dependencies
What we’ll need, and when.
- Week 1Collaborator access to the company Wix account and any existing drafts; final logo or temporary wordmark approval; point of contact and company/counsel approvers; approved high-resolution hero/property photography (ideally 2560px wide for large desktop hero images, where available) and a vector logo (SVG or AI, if available). We will assess and optimize images for desktop and mobile rather than enlarge unsuitable files
- Weeks 2–3Consolidated design feedback within 3 business days of each review
- End of week 4Approved copy for seven pages; property records, links and photography; leadership profiles and headshots; FAQ answers; inquiry routing recipients and public contact details
- End of week 6Form consent language, Privacy/Terms/Accessibility text, footer legal entity name; analytics account and consent decision if applicable
- End of week 7Counsel-approved 721 page and owner FAQ wording
- At launchWix plan purchase and written launch authorization; company-controlled domain registrar access or an authorized DNS contact. Domain connection will use the method supported by the chosen Wix setup, without transferring domain registration ownership
09 / Next steps
A clear starting point—and a controlled finish.
You can see the first Avenwick design in a live Wix preview around two weeks after acceptance. We’ll begin with the homepage and Properties page, then proceed on your approval.
01 · Confirm the essentials
Reply to the kickoff questions; partial answers are fine. We’ll identify missing approvals and content dependencies clearly.
02 · Confirm the engagement
Accept the proposal and pay the initial deposit to reserve the project start.
03 · Kickoff and collaborator access
We hold a kickoff call within three business days, and you add our team as a collaborator inside the Avenwick Wix account.
04 · First design preview
You receive the live homepage and Properties designs by the end of week 2, followed by consolidated revisions and design approval.
Final acceptance standard: Approved visual design, functional pages and inquiry routes, accurate approved content, a successful no-code editing demonstration, company-controlled administrator access, and complete handover materials. Publication occurs only upon your written authorization.